2025
2025
cox
cox
cox
Role
Role
UI Designer
agency
agency
BBDO Chicago
industry
industry
Telecommunications
Tools
Tools
Figma
overview
overview
overview
Scope
Designing new pages and redesigning existing ones across Cox Communications' web presence, spanning Residential, Business, and Mobile.
Cox is one of the largest telecom providers in the US, and the work focused on expanding and refreshing the site while staying true to an established design system and evolving brand standards.
Work included redesigns across Residential and Business pages, focused on scannability, brand consistency, and templates built to scale within AEM.
Scope
Designing new pages and redesigning existing ones across Cox Communications' web presence, spanning Residential, Business, and Mobile.
Cox is one of the largest telecom providers in the US, and the work focused on expanding and refreshing the site while staying true to an established design system and evolving brand standards.
Work included redesigns across Residential and Business pages, focused on scannability, brand consistency, and templates built to scale within AEM.
My role
My role
UI designer on the Cox account, working with a team of designers across Residential, Business, and Mobile. Translating briefs into on-brand designs, iterating based on client feedback, and presenting work directly to the Cox team.
Mobile cross-sell was a key focus area, using imagery-led modules and a sharper content hierarchy to guide users toward it, all while balancing individual page needs with the constraints of the larger system.
UI designer on the Cox account, working with a team of designers across Residential, Business, and Mobile. Translating briefs into on-brand designs, iterating based on client feedback, and presenting work directly to the Cox team.
Mobile cross-sell was a key focus area, using imagery-led modules and a sharper content hierarchy to guide users toward it, all while balancing individual page needs with the constraints of the larger system.
projects
Projects
Projects
2025
2025
Cox mobile main mobile marketing page
Cox mobile main mobile marketing page
what is it
what is it
Cox Mobile is the entry point for Cox's wireless offering, where customers compare plans, check device deals, and decide whether to bundle mobile with their existing internet service.
The page also had to account for different audiences coming to the page at different moments: current Cox customers, prospective customers with no existing service, and visitors coming in through specific promotions, each needing a slightly different version of the same story.
The page wasn't giving visitors the information they actually came for. Cost savings versus national carriers were mentioned but buried in text, so the strongest reason to switch wasn't even clearly visible. Also, cross-sell moments for existing internet customers were easy to scroll past entirely.
Cox Mobile is the entry point for Cox's wireless offering, where customers compare plans, check device deals, and decide whether to bundle mobile with their existing internet service.
The page also had to account for different audiences coming to the page at different moments: current Cox customers, prospective customers with no existing service, and visitors coming in through specific promotions, each needing a slightly different version of the same story.
The page wasn't giving visitors the information they actually came for. Cost savings versus national carriers were mentioned but buried in text, so the strongest reason to switch wasn't even clearly visible. Also, cross-sell moments for existing internet customers were easy to scroll past entirely.
process
process
I started by isolating the strongest argument the page wasn't making clearly: switching to Cox is cheaper than staying with a national carrier. Rather than build a new comparison module, I repurposed an existing component from the system and restructured its content to function as a side-by-side savings breakdown, laying out Cox's pricing directly against national carrier plans in a format built for quick scanning rather than paragraphs of copy.
Also the surrounding content was reorganized into clearer groups: plans and devices, bundle savings, coverage, and support. Trust signals moved higher on the page, since anyone comparing carriers is doing so with some skepticism, and I designed mobile-first, leaning on imagery-led modules instead of dense text blocks since that's where most of this traffic lives.
I started by isolating the strongest argument the page wasn't making clearly: switching to Cox is cheaper than staying with a national carrier. Rather than build a new comparison module, I repurposed an existing component from the system and restructured its content to function as a side-by-side savings breakdown, laying out Cox's pricing directly against national carrier plans in a format built for quick scanning rather than paragraphs of copy.
Also the surrounding content was reorganized into clearer groups: plans and devices, bundle savings, coverage, and support. Trust signals moved higher on the page, since anyone comparing carriers is doing so with some skepticism, and I designed mobile-first, leaning on imagery-led modules instead of dense text blocks since that's where most of this traffic lives.
impact
impact
The repurposed comparison module became one of the strongest elements on the page. It made the cost argument immediate and visual instead of something a visitor had to read to understand, and it reinforced Cox as the more affordable option without needing new components outside the existing system.
Combined with the reorganized layout, the page shifted from a dense list of features to a clearer path toward switching or bundling, all while staying within Cox's established AEM library.
The repurposed comparison module became one of the strongest elements on the page. It made the cost argument immediate and visual instead of something a visitor had to read to understand, and it reinforced Cox as the more affordable option without needing new components outside the existing system.
Combined with the reorganized layout, the page shifted from a dense list of features to a clearer path toward switching or bundling, all while staying within Cox's established AEM library.
Check out the live site.
Note: Cox may have updated the design since launch.
Check out the live site.
Note: Cox may have updated the design since launch.
2025
2025
Ringcentral support landing page
Ringcentral support landing page
what is it
what is it
A support landing page for Cox Business's RingCentral integration, housing all relevant support articles in one place.
The page links to both Cox support pages and the CB-RingCentral partner site.
A support landing page for Cox Business's RingCentral integration, housing all relevant support articles in one place.
The page links to both Cox support pages and the CB-RingCentral partner site.
process
process
The page follows the structure of the existing RingCentral support page, migrated to UI8, Cox Business's updated web design system and brand standard.
The work was a lift-and-shift, bringing the design current rather than rebuilding from scratch.
The page follows the structure of the existing RingCentral support page, migrated to UI8, Cox Business's updated web design system and brand standard.
The work was a lift-and-shift, bringing the design current rather than rebuilding from scratch.
impact
impact
Cox was very happy with the result. They specifically called out the use of existing components in ways that felt fresh, creating something that looked new while staying fully within the established system.
Cox was very happy with the result. They specifically called out the use of existing components in ways that felt fresh, creating something that looked new while staying fully within the established system.
Check out the live site.
Note: Cox may have updated the design since launch.
Check out the live site.
Note: Cox may have updated the design since launch.
Niko Sarles
based in Chicago, il
Niko Sarles
based in Chicago, il
Niko Sarles
based in Chicago, il