2025
cox Communications
cox Communications
Cox has since been acquired by Spectrum.
Cox has since been acquired by Spectrum.
Role
UI Designer
UI Designer
agency
BBDO Chicago
BBDO Chicago
industry
Telecommunications & Media
Telecommunications & Media
Tools
Figma & Storybook
Figma & Storybook
overview
overview
overview
about the client
Expanded and refreshed Cox Communications’ digital experience across its Residential, Business, and Mobile websites.
As one of the largest telecommunications providers in the U.S., Cox required a scalable approach that maintained consistency with its established design system while adapting to evolving brand standards.
Work included redesigning existing pages, developing new page templates, and improving content scannability and brand consistency within AEM.
about the client
Expanded and refreshed Cox Communications’ digital experience across its Residential, Business, and Mobile websites.
As one of the largest telecommunications providers in the U.S., Cox required a scalable approach that maintained consistency with its established design system while adapting to evolving brand standards.
Work included redesigning existing pages, developing new page templates, and improving content scannability and brand consistency within AEM.
my Role & Contributions
my Role & Contributions
Collaborated with a team of designers across Residential, Business, and Mobile, translating briefs into on-brand designs, iterating based on client feedback, and presenting work directly to the Cox team.
A key focus was promoting Cox’s wireless plans to existing customers, encouraging adoption as an extension of their current services.
I used imagery-led modules and a clearer content hierarchy to make mobile offerings more visible and discoverable within the broader Cox experience, while maintaining consistency with the established design system.
Collaborated with a team of designers across Residential, Business, and Mobile, translating briefs into on-brand designs, iterating based on client feedback, and presenting work directly to the Cox team.
A key focus was promoting Cox’s wireless plans to existing customers, encouraging adoption as an extension of their current services.
I used imagery-led modules and a clearer content hierarchy to make mobile offerings more visible and discoverable within the broader Cox experience, while maintaining consistency with the established design system.
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explore projects
explore projects
projects
Projects
Projects
2025
2025
Cox mobile Landing page
Cox mobile Landing page
the brief
Overview
Overview
Cox Mobile is the landing page for Cox’s wireless offering, where customers explore plans, compare device deals, and consider bundling mobile with their existing internet service.
Cox Mobile is the landing page for Cox’s wireless offering, where customers explore plans, compare device deals, and consider bundling mobile with their existing internet service.
Audience
Audience
The page serves multiple audiences, from existing Cox customers to prospective customers and visitors arriving through targeted promotions, each with different needs and motivations.
The page serves multiple audiences, from existing Cox customers to prospective customers and visitors arriving through targeted promotions, each with different needs and motivations.
Problem
Problem
The page wasn’t clearly communicating its strongest selling points. Potential savings compared to national carriers were buried in text, while cross-sell opportunities for existing internet customers were easy to overlook.
The page wasn’t clearly communicating its strongest selling points. Potential savings compared to national carriers were buried in text, while cross-sell opportunities for existing internet customers were easy to overlook.
The approach
Highlighting the Value
Highlighting the Value
With potential savings buried in text, Cox’s strongest selling point wasn’t getting the visibility it deserved. I repurposed an existing component into a side-by-side pricing breakdown, making the cost difference compared to national carriers easier to understand at a glance.
With potential savings buried in text, Cox’s strongest selling point wasn’t getting the visibility it deserved. I repurposed an existing component into a side-by-side pricing breakdown, making the cost difference compared to national carriers easier to understand at a glance.
Restructuring the Experience
Restructuring the Experience
Cross-sell opportunities for existing internet customers were easy to overlook, and key information lacked a clear hierarchy. I reorganized the page into distinct content groups covering plans and devices, bundle savings, coverage, and support. Trust signals moved higher to build confidence, while a mobile-first approach and imagery-led modules made content easier to scan and mobile offerings easier to discover.
Cross-sell opportunities for existing internet customers were easy to overlook, and key information lacked a clear hierarchy. I reorganized the page into distinct content groups covering plans and devices, bundle savings, coverage, and support. Trust signals moved higher to build confidence, while a mobile-first approach and imagery-led modules made content easier to scan and mobile offerings easier to discover.
the impact
Making Savings Tangible
Making Savings Tangible
The repurposed comparison module became one of the strongest elements on the page, turning Cox’s cost advantage into an immediate visual comparison rather than something visitors had to read to understand. It reinforced Cox’s affordability while working within the existing design system.
The repurposed comparison module became one of the strongest elements on the page, turning Cox’s cost advantage into an immediate visual comparison rather than something visitors had to read to understand. It reinforced Cox’s affordability while working within the existing design system.
Creating a Clearer Path
Creating a Clearer Path
Combined with the reorganized layout, the page shifted from a dense list of features to a clearer path toward switching or bundling services, all while remaining within Cox’s established AEM component library.
Combined with the reorganized layout, the page shifted from a dense list of features to a clearer path toward switching or bundling services, all while remaining within Cox’s established AEM component library.
Cox has since been acquired by Spectrum. The design may have been updated since its original launch.
Cox has since been acquired by Spectrum. The design may have been updated since its original launch.
2025
2025
Ringcentral support landing page
Ringcentral support landing page
the brief
Overview
Overview
A centralized support landing page for Cox Business customers using the RingCentral integration, bringing relevant support articles together in one place.
A centralized support landing page for Cox Business customers using the RingCentral integration, bringing relevant support articles together in one place.
Audience
Audience
Cox Business customers seeking help with their RingCentral services, often arriving with an issue to resolve and potentially feeling frustrated. The experience needed to make support resources easy to find and navigate, minimizing friction and helping customers get to the right answers quickly.
Cox Business customers seeking help with their RingCentral services, often arriving with an issue to resolve and potentially feeling frustrated. The experience needed to make support resources easy to find and navigate, minimizing friction and helping customers get to the right answers quickly.
Problem
Problem
Support resources were spread across Cox’s support site and the RingCentral site, requiring customers to navigate between the two to find the information they needed. The landing page aimed to bring these resources together in one central starting point.
Support resources were spread across Cox’s support site and the RingCentral site, requiring customers to navigate between the two to find the information they needed. The landing page aimed to bring these resources together in one central starting point.
The approach
Designing for Customer Needs
Designing for Customer Needs
Customers often turn to support when something isn’t working as expected, making clarity and ease of navigation especially important. I focused on creating a straightforward experience that helps customers find relevant support articles quickly, reducing friction when they’re trying to resolve an issue.
Customers often turn to support when something isn’t working as expected, making clarity and ease of navigation especially important. I focused on creating a straightforward experience that helps customers find relevant support articles quickly, reducing friction when they’re trying to resolve an issue.
Refining the Experience
Refining the Experience
I migrated the existing page to UI8, Cox Business’s updated design system, while refining the content hierarchy to help customers find relevant support more easily. For example, I prioritized support resources and clarified their visual hierarchy so customers could quickly identify where to go for help, without having to scan through less relevant content.
I migrated the existing page to UI8, Cox Business’s updated design system, while refining the content hierarchy to help customers find relevant support more easily. For example, I prioritized support resources and clarified their visual hierarchy so customers could quickly identify where to go for help, without having to scan through less relevant content.
the impact
Making Support Easier to Navigate
Making Support Easier to Navigate
The updated page created a clearer path to relevant support resources, helping customers find answers more easily when troubleshooting their RingCentral services and reducing friction in the support experience.
The updated page created a clearer path to relevant support resources, helping customers find answers more easily when troubleshooting their RingCentral services and reducing friction in the support experience.
Strengthening Brand Perception
Strengthening Brand Perception
By bringing the page into Cox Business’s updated UI8 design system and using existing components in fresh ways, the redesign created a more polished, cohesive experience that reinforced Cox Business’s commitment to customer support while maintaining brand consistency.
By bringing the page into Cox Business’s updated UI8 design system and using existing components in fresh ways, the redesign created a more polished, cohesive experience that reinforced Cox Business’s commitment to customer support while maintaining brand consistency.
Cox has since been acquired by Spectrum. The design may have been updated since its original launch.
Cox has since been acquired by Spectrum. The design may have been updated since its original launch.
Niko Sarles
based in chicago, IL
Niko Sarles
based in chicago, IL
Niko Sarles | based in chicago, il